15th
CNN, please stop serving obtrusive tear down ads that randomly move the entire page up and down making it impossible to experience your content. These types of ads are without question ineffective.
Not only do I feel victimized by the Chevron ad - I’m being trained by the ad to stop visiting your site. Normally, I visit CNN.com 5, maybe 15 times a day but today, that was not the case. After all your amazing work to redesign your site, working with the talent at the Adaptive Path design/ui agency, you literally throw it all down the drain with this Chevron ad that treats me the user like a victim.
If you want to make a little more money, use an effective ad unit that complement your page and doesn’t treat your users like victims. Try a background ad.
Brett