8th
Yoostar - Turn your Home into Industrial Light & Magic
Today, I finally learned more details about the undercover start-up Yoostar. Yoostar was introduced to the public at CES today by Gary Shapiro who is the President and CEO of the Consumer Electronics Association.
Yoostar allows consumers to star in their favorite movie or television scenes after buying their kit a $150.

Directly from the Yoostar press release: “The Yoostarâ„¢ system ($149.95 suggested retail price) includes all the tools to turn a home or office into a movie studio: a sophisticated camera with built-in microphone, green screen, remote control and Yoostar software that runs on both PCs and Macs. The Yoostar system comes with an initial assortment of clips, with hundreds of other film scenes and television moments available for purchase and download at www.yoostar.com. Each month, users will have access to new clips from the vast libraries of the studios, which include films such as “The Godfather,” “Psycho,” “The Pink Panther” and “Saw.” Yoostar’s patented Active Immersion Technology digitally removes original actors from scenes and allows users to flawlessly insert themselves into the actor’s place. Users can deliver faithful, on-script performances or their own interpretation of movie scenes while interacting with their favorite stars. The number of takes is unlimited, ensuring that the user gets exactly the performance they want before wrapping the scene.”
Yoostar seems like a really interesting product that could be succesfully past the stage of a novelty if the software works and is easy to use. I do wonder why Yoostar wasn’t packaged as an interactive product for Xbox or Playstation, which probably could have gotten the product out in the market faster.