23rd
Hulu Needs to Work on their Up-Sell
Does the image below look familiar? If you watch videos on Hulu has much as I do this image probably looks familiar - which is the image you see after you finish watching a video on Hulu.
What I find interesting is how Hulu displays a link to “Buy this episode today” right after you finish watching the entire episode. Now help me understand this up-sell tactic. After a user watches a video, which was free to begin with, they are expected to be interested in purchasing the episode? I find this highly unlikely however, if there is market research that shows this is true please send that data my way.
As for suggestions for Hulu (to keep this productive), I recommend changing the “Buy this episode today” link to either a large, prominent link to Share the video on Facebook which I think add a lot more value to Hulu. Other ideas would be to offer links to buy previous seasons, not episodes, or even remove the link all together and have a countdown to auto-play the next video without requiring the user to click continue which is what Yahoo! offers in its standard video player.
Be sure to comment below with your thoughts. For more Hulu news or Yahoo! news stories be visit nobosh today!
